Building Public - Private Partnerships
Pre-Disaster Mitigation has to be a "Whole Community Effort"
Preparedness Popularity
Everyone Is a First Responder
Preparedness Popularity
The Home Depot Foundation works alongside its national nonprofit partners, including Operation Blessing and Convoy of Hope, to fortify warehouses across the nation with relief supplies ahead of disaster season.
The FirstLine Preparedness Taskforce presents a variety of digital resources and tools to help guide families and businesses throughout a disastrous event, from critical readiness topics to storm recovery and disaster relief.
Business Heroes
Everyone Is a First Responder
Preparedness Popularity
ANN ARBOR, Mich. – Spring is right around the corner and Domino’s Pizza(R) (NYSE: DPZ), the recognized world leader in pizza delivery, announced today its spring fire safety campaign to encourage customers to focus on safety in the home — the company will utilize its pizza boxes to deliver the message of preventing cooking fires.
“Domino’s makes about 1 million deliveries each day – so we reach a lot of people in their homes, where fire safety and preparedness begins. As always, we are excited to continue our partnership with the NFPA and to be able to use our network of delivery experts to hopefully make homes across the country a little safer.”
Industry Leaders
Everyone Is a First Responder
Everyone Is a First Responder
NFPA and Domino's are teaming up for their 15th year of Fire Protection Week (FPW) campaign. This year's theme is “Learn the Sounds of Fire Safety™.”
It works to educate everyone about the sounds smoke alarms make, what those sounds mean, and how to respond to them. Partnering with Domino’s presents a fun and powerful way to reinforce preparedness messaging.
Everyone Is a First Responder
Everyone Is a First Responder
Everyone Is a First Responder
The AR preparedness messaging network is a first-of-its-kind that expands the collaborative abilities of our business heroes, through adaptive context designed for user interaction and participatory functions cultivating awareness.
After closely examining the consumer base of our business heroes, it is exceedingly important to assign a spokesperson to communicate a preparedness messaging overview to each aspect of citizenry. The spokesperson in this case takes on the form of an “Augmented Reality App” for handheld devices.
Bringing It All Together
Phase 1
Construct a Public-Relations Partnership including but limited to Home Depot,
the National Fire Protection Association, Domino's, and FirstLine TaskForce.
1. Research and planning of a comprehensive narrative that positions our preparedness theme into the center of business and product cultures.
2. The development of an AR (Augmented Reality) App and a Virtual Private Network (VPN). The app encompasses all aspects of edutainment, animation, and 3D augmented reality experiences. The VPN offers a secure network for our membership.
3. Branding the concept of “Business Heroes.” Business Heroes using the AR app can attach preparedness theme-based messages to their product labels supporting the initiative that “Everyone is a First Responder.”
4. Developing an interactive, engaging, and participatory “Maze Playground for Preparedness Pals.” The Maze for Prep Pals is a marketing funnel for Business Heroes and their products. Business Heroes bolster the incentives and rewards initiative causing our Preparedness Pals to come back to the Maze Playground again and again for more AR experiences and goodies.,
5. The final product represents creativity in public relations based on AR technology, product cultures, preparedness principles and Business Heroes. The preparedness theme is the perfect convergence between the “what to say” and the “how to say”: an edutainment preparedness message that is in sync with the issues at hand as well as relevancy to business heroes, their markets, and crafted in a way that gets the distinction, the attention, the awe, the interest, the sympathy culminating in a desire to participate and engage in.
Home Depot Visitation Trends 2021
The Home Depot is the world's largest home improvement specialty retailer. The Company operates a total of 2,298 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2020, The Home Depot had sales of $132.1 billion and earnings of $12.9 billion. The company employs approximately 500,000 associates.
"From the enhancement of our Weather Center to online workshops, customers can rely on The Home Depot for readiness resources throughout the year."
The Home Depot Foundation works alongside its national nonprofit partners, including Operation Blessing and Convoy of Hope, to fortify warehouses across the nation with relief supplies ahead of disaster season. In the wake of disasters, the Foundation responds to meet immediate needs with disaster kits and remains in the impacted areas after the storm strikes to provide long-term recovery support with Team Depot, The Home Depot's associate volunteer force and its nonprofit partners.
Capitalization of Domino's Pizza (DPZ) Market cap: $12.38 Billion
As of May 2022 Domino's Pizza has a market cap of $12.38 Billion. This makes Domino's Pizza the world's 1263th most valuable company by market cap according to our data. The market capitalization, commonly called market cap, is the total market value of a publicly traded company's outstanding shares and is commonly used to measure how much a company is worth.
Revenues increased $27.5 million, or 2.8%, in the first quarter of 2022 as compared to the first quarter of 2021, primarily due to higher supply chain revenues attributable to increases in our market basket pricing to stores.
Founded in 1960, Domino's Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout pizza. It ranks among the world's top public restaurant brands with a global enterprise of more than 19,000 stores in over 90 markets. Domino's had global retail sales of nearly $17.8 billion in 2021, with over $8.6 billion in the U.S. and over $9.1 billion internationally.
With over 11,000 locations scattered across the globe and 5,000 international locations, it should come as no surprise that Domino’s deals with a heavy amount of daily pizza traffic. According to Forbes, in the United States alone, the pizza company sells 450 million pizzas a year.
National Fire Protection Association (NFPA)
The National Fire Protection Association is a global self-funded nonprofit organization devoted to eliminating death, injury, property and economic loss due to fire, electrical and related hazards. The NFPA delivers information and knowledge through more than 300 consensus codes and standards, research, training, education, outreach and advocacy.
For 125 years, our standards have been developed through an independent, consensus-based process that doesn’t cost taxpayers a penny. Industry leadership in helping ensure that we can continue our critical work, which has resulted in one of the longest-standing, most successful partnerships between the public and private sector in U.S. history.
ANN ARBOR, Mich. – Spring is right around the corner and Domino’s Pizza(R) (NYSE: DPZ), the recognized world leader in pizza delivery, announced today its spring fire safety campaign to encourage customers to focus on safety in the home — especially in the kitchen. In participating markets across the country, the company will utilize its pizza boxes to deliver the message of preventing cooking fires March 14, together with its partners at the National Fire Protection Association (NFPA.)
FirstLine TaskForce Augmented Reality and a Virtual Private Network
FirstLine was founded on the principles of disaster mitigation, prevention, preparedness, response, and recovery. However, today the reality is knowing that public sectors have completely failed at every turn regarding community resiliency.
Preparedness only occurs when the citizenry is ready and willing to receive qualified preparedness information and training. Emergency Managers have dealt with a multitude of challenges over the past century and it’s undeniable that their efforts have fallen short.
These EM’s have constantly faced massive push back from an audience that has been desensitized for decades by a complete lack of inspirational platforms. When we consider the cultural diversity of our communities it’s easy to concede that preparedness messaging needs a comprehensive overhaul.
FirstLine’s AR preparedness messaging concepts articulate visualizations that resonate universally to businesses, individuals, and families.