Building a Preparedness Culture in America

Home Depot is the world's largest home improvement retailer — 2,298 stores across North America, 500,000 associates, and $132 billion in annual sales. That footprint makes them one of the most powerful preparedness distribution networks in existence. Their Weather Center already delivers disaster supply guides, generator safety tips, and storm readiness resources to millions of customers each year. The Home Depot Foundation goes further, pre-positioning relief supplies in regional warehouses ahead of disaster season and mobilizing Team Depot volunteers for long-term community recovery. As a Business Hero, Home Depot turns every store visit into a preparedness touchpoint — reaching the doers, builders, and homeowners who are the backbone of community resilience.

"From the enhancement of our Weather Center to online workshops, customers can rely on The Home Depot for readiness resources throughout the year."

Domino's isn't just the world's largest pizza company — it's one of the most efficient last-mile delivery networks on the planet. 19,000+ stores. 450 million pizzas delivered annually in the U.S. alone. Every single box lands inside an American home, placing a preparedness message directly in the hands of families where it matters most. Their proven 15-year partnership with the NFPA on Fire Protection Week is proof that sustained, mission-aligned brand activation works. As a Business Hero, Domino's transforms the ordinary act of ordering pizza into an extraordinary opportunity to build a culture of readiness — one delivery at a time.

"We reach a lot of people in their homes, where fire safety and preparedness begins."

For 125 years, the National Fire Protection Association has been the gold standard for fire and life safety — 300+ consensus-based codes, 50,000 members, and 9,000 volunteers spanning every corner of the globe. Their standards don't just shape buildings; they shape behavior. The NFPA's 15-year Fire Protection Week partnership with Domino's is the blueprint for what sustained, brand-powered preparedness messaging can achieve. As a Business Hero, the NFPA brings unmatched credibility, a century of public trust, and a direct pipeline into the communities, businesses, and first responder networks that FirstLine TaskForce is built to serve.

"Industry leadership helping ensure we can continue our critical work."

FirstLine TaskForce is the architect of America's first AI + AR-powered preparedness messaging network — a first-of-its-kind platform that transforms everyday product interactions into life-saving touchpoints. Where traditional emergency messaging reaches the few, ARCNet reaches everyone: through pizza boxes, product labels, retail shelves, and handheld devices already in the hands of billions. Founded on the principles of mitigation, prevention, preparedness, response, and recovery, FirstLine exists to give emergency readiness the cultural platform it has never had — and the Business Heroes to carry it forward.

"When AI meets AR, preparedness stops being a pamphlet and starts being a movement — one that reaches every citizen, through every product, on every device."