Building Public - Private Partnerships
FirstLine is a one-of-a-kind edutainment preparedness message. A whole community concept coordinated with the issues at hand. The preparedness theme “Everyone Is a First Responder” has relevancy to the whole community. The market disruption affects and bolsters business heroes and their markets.
The details of our public relations initiative illuminate preparedness messages through augmented reality experiences. Utilizing AR technology, and the product labels of our Business Heroes capture the attention of consumers in high foot-traffic settings commonly found at Home Depot or deliverable products like Dominos Pizza.’ The community readiness aspect and the market value for Business Heroes demand the distinction, the attention, the awe, the interest, sympathy and more, all of which culminating into a participatory desire stimulating Preparedness Pals of all ages.
The Virtual Private Network (VPN) hides user IP addresses by letting the network redirect it through a specially configured remote server. Over the past century there has been, endless attempts by both private and public sectors to connect with and motivate businesses and individuals to prepare for” What If Factor.”
A VPN works like a filter turning all their data into "gibberish." Even if someone were to get their hands on such data, it would be useless. PRIVATE.LIFE evolves into a nexus of information focused upon American ideals and freedoms. A place where social media can thrive as originally intended, to be an open forum monitored only for civility and obscenity through a user council and not by corporate edict.
The most important questions about individual and community resiliency begins with; How do we break through the massive noise in the app community? How do we create preparedness messaging that resonates with all aspects of citizenry? How do we get people to embrace their own responsibilities regarding readiness?
Over the past century there has been, endless attempts by both private and public sectors to connect with and motivate businesses and individuals to prepare for” What If Factor.” Contrary to widely held belief however, a "one size fits all preparedness plan for individuals and communities" is simply unrealistic.
The flexibility of the preparedness process must be enhanced to meet the needs of individuals, families, and the whole community.
Incentivized - Rewarding opportunities through Augmented Reality (AR) experiences include treasure-hunts, participatory online events, fill-in-the-blank puzzles, and push notifications that create measurable value to preparedness information through "families working together," projects.
Rewards are recognized through couponing, points, grand-prize-drawings, give a way's, and "families together" achievements contributing to community resiliency.
Incentivization creates a breeding ground for business heroes and end user participation.
Its the interactivity within real-world preparedness applications that enhances preparedness and awareness.
App Concepts - The multifaceted preparedness app possesses interactive and engaging concepts for all ages.
The preparedness journey starts by entering into our gamified maze known as; "Preparedness Pals Maze"
The maze is progressive and filled with AR animated experiences. As the user progresses through the AR edutainment experiences (Over a one year period) they engage and advance into higher level learning experiences, regarding real life preparedness scenarios.
All learning experiences yield points, prizes, and rewards provided by business heroes. The constant is to keep our preparedness pals coming back for more creative AR experiences and valued rewards.
Awareness – Augmented Reality vignettes (video and animated AR enhancements) provide endless opportunities for preparedness learning experiences.
AR experience's are rapidly (get the app and get a coupon) becoming a common platform for product cultures and storytelling. AR preparedness stories are designed to promote our business heroes within today's network of product cultures. Product cultures suggestively impact app recruiting or app invitations. The vast array of these product cultures represent millions of potential app users given the number of pizza boxes, soft drinks, and cereal boxes that display AR coding upon the labels of each consumable product .
Product cultures represent creative pathways that allow business heroes to tell compelling AR stories about their products and advocation for preparedness concepts.
FirstLine creates membership by focusing on the local level family unit. Family and business participation strengthens community resiliency. FirstLine's Preparedness Messaging Network comprises the needs of
the “WHOLE COMMUNITY”.
Ultimately our mission is to create a business hero footprint proclaiming the FirstLine initiative. FirstLine is the new and ultimate standard for the much-needed preparedness messaging model.
The FirstLine TaskForce model was designed to facilitate unique engaging and participatory AR functions.
Local and state chambers of commerce become ambassador's to business heroes echoing our theme,
“A Preparedness Culture In America.”
AR Technology or Augmented Reality for visual communications is the vanguard to our Mission Critical programs.
The AR app experience is the
affording imagery that illuminate’s preparedness messaging concepts.
Symbolic AR imagery captures a broad spectrum of potential for product cultures. AR messaging enhancement assures our business heroes unexplored
In addition actionable concepts for our preparedness pals illuminate AR storytelling opportunities. Preparedness Edutainment programs strengthen community resiliency.
“Getting the App” makes it all happen.
Educational – Resiliency occurs when preparedness messaging is experienced at a relevant and personal level; when the process of obtaining the information is derived from captivating experiences.
Introducing citizenry to AR audio-visual edutainment filled with interactive and celebrity driven preparedness messages genuinely stimulates the audience
with a desire for “MORE.”
Tacit knowledge, is a knowledge defined as disembodied information that is not easily articulated nor communicated. With the recent developments made in the field of augmented reality (AR), specifically highlighting its use with smart devices, presents a potential for AR to become an alternative media in capturing tacit knowledge during the collaborative design of preparedness processes and awareness.
Video # 1
AR enhancements (the example to the left developed by Coca-Cola clearly shows how dynamic an AR experience can be; notice their faces, the awe and delight) and various app technologies are crucial components needed to illuminate FirstLines' preparedness messaging content.
The true measuring-stick for readiness predictability is a result of the interactive and engaging projects supported by business-heroes and the whole community.
Awareness–Augmented Reality vignettes enhance preparedness learning experiences.
The AR preparedness messaging network is a first-of-its-kind that expands the collaborative abilities between agency stakeholders, citizenry and business heroes through adaptive context designed for user interaction and participatory functions cultivating awareness.
It has been said "Content Is King" and in the case of preparedness messaging AR creativity is mission critical for compelling content stimulating citizenry to want more!
Pamphlets, printed materials and lengthy speeches at the podium are
boring and ineffective.
Even worse these behind the times encouragements may actually turn people off completely. FirstLine's Preparedness
Messaging Network is;
A network allowing families and communities to choose the content and activities that best suits their needs.
Communications – Changing a “Retractive” and ill-prepared society into a “Interactive” and well-prepared society. The miracle behind resiliency is a simple application
of the right tools.
The app initiative is "The" preparedness messaging tool assisting survivors before, during and after a disastrous event.
The App utilizes Augmented Reality (AR) platforms to demonstrate intuitive technologies that illuminate story-telling, and provide interactive edutainment.
The app tools provide a pathway fortifying the family unit through AR experiences.
AR technology crafts compelling visualizations regarding,
“Make a Plan, Get a Kit, Stay Informed and Get the App.
FirstLine' preparedness messaging concepts capture and expand upon app user needs and requirements in a direct
and verifiable way.
Producing pathways, identifying opportunities for community integration into day to day activities.
Provide continuous inputs over viewing how “well” the preparedness messaging system is engaging its constituency
FirstLine’ incorporation of emergency management strategies, AR processes, interactive content, app technologies and marketing analytics sets the stage for business heroes.
These interface designs are revenue engines creating a top-of-mind interactive and engaging disaster preparedness business model benefiting stakeholders,
business heroes, end users and
the whole community.
Domino’s Pizza (Foot-Printing) – Printing an Augmented Reality Label on each Domino’s pizza box (as an example) is a powerful “Number” of interactive message’s illustrating a variety of video and graphic based AR experiences illuminating preparedness messaging concepts.
These AR experiences demonstrate the wow factor needed to build the footprint that ensures with every pizza delivered (1.5 million pizza boxes a day) is yet
another opportunity to communicate
preparedness practices through
a product culture like Domino's.
Video # 2
The Human Race cannot escape the cycle of season's, Weather, Social Unrest, Financial Hardships, and Diseases that have names like Covid-19.
Everyone Is A First Responder and Preparedness is an Individual Responsibility!
Former FEMA Administrator Brock Long advocates for a
“Culture of Preparedness” in America.
FirstLine TaskForce over the past decade has endeavored to produce a platform capable of sculpting a Preparedness Culture instituting a balanced attitude between American Citizenry and disaster.
In particular, FirstLine is consistent with ongoing efforts to reduce disaster risks globally through app technologies conveying a first of its kind preparedness messaging system.
The key to achieving societal resilience begins with, Make A Plan, Get A Kit, Stay Informed, Have Alternative Communications and Get-The-App. These five basic preparedness steps are based on the reality that,
"Everyone is a First Responder" and "Preparedness Is Everyone's Responsibility."
During times of crisis it takes the whole community to craft an interactive and engaging Culture of Preparedness.
Video # 3
Former FEMA Administrator Brock Long incontestably states that a "Bigger FEMA" fails in comparison when it comes to the efforts of citizenry pursuing the whole community concept and the Culturalization of Preparedness!
Video # 4
FirstLine and the NFPA are unparalleled by any previous public sector concepts struggling to sway the American people that preparedness is everyone's responsibility. If catastrophic events are in fact a constant and not a phenomenon then preparing for the worst, and refreshing strategies for community resiliency should also be a constant.
When disaster strikes, individual citizens are the absolute reality encompassing "First Response."
Neighbors and friends are the first boots on the ground helping survivors.
A Prepared Citizenry capable of assisting themselves and others in times of crisis is the true
"Measuring Stick" for resiliency.
Video # 5
In a crisis, everyone relies on first responders!
But who can first responders turn to in a crisis?
FirstLine's answer is simple, "Every-One is a First Responder"!
The more the Individual, business or the Family Unit Prepares for the inevitable "What If Factor," the easier it is for the Professionals to do their jobs when the unconceivable becomes reality.
FirstLine has endeavored to create a First-of-its-Kind preparedness messaging network. The PM-Network potential
and effectiveness begins by attaching our AR edutainment app, to a microcosm of mega-size sub-cultures
surrounding consumable products.
Domino's Pizza is one such example of a product culture, a product culture that distributes approximately 35,000,000 pizza products a month (Nation Wide). FirstLine, by imbedding AR imagery and symbols on the surface of the pizza box makes the images recognizable by augmented reality coding within the app.
The downloadable app has specific AR functions and "WOW" factor's for handheld devices, transforming the box cover into creative AR experiences and a new dimension for business heroes to brand their products.
Domino's as a "Business Hero" for community resiliency becomes a befitting pathway and advocacy for
preparedness culture concepts.
Massive product culture's like Domino's with a customer base exceeding 420,000,000 deliverables a year, is total empowerment for app recruiting, year after year.
FirstLine's messaging system is unparalleled by any public-private partnerships or NGO's regarding community resiliency and readiness. The App involves private sector for-profit businesses. Private sector is a space where government organizations cannot endorse nor participate with brand name products. Former campaigns by both public and private partnerships endeavoring to create urgency or even popularity for preparedness among our citizenry have failed, every time.
The advancement of technologies for handheld devices presents a perfect platform for Augmented Reality experiences and business heroes (private sector). AR branding experiences designed for edutainment along with other collaborating technologies are mission critical components delivering the here-and-now interactive and participatory concept,
"Everyone Is a First Responder, and Preparedness is an Individual Act of Responsibility"
Domino's is a product culture and a Business Hero, delivering over 1.5 million pizza products to consumers every "Day." FirstLine's AR Preparedness Messaging Network presents an entirely new dimension for Business Heroes to support community resiliency while adding to their bottom line.
Symbols and imagery are printed boldly on the cover of each an every pizza box are in fact app invitations for pizza product end users. Business Heroes supporting
our preparedness initiative,
"Everyone Is A First Responder" and
"Preparedness Is Everyone's Responsibility"
Augmented Reality video's like the example above demonstrates the correct procedure for CPR (It's like having a emergency responder right there with you). From serious situations to fun and games its a hands on interactive edutainment experience.
Video # 6
“There is nothing in business today that provides as much economic and social benefit, on as many levels, to as many stakeholders, as a strategic public-private partnership between any combination of the nonprofit, for-profit, education and government sectors when focused on the greater good; nothing else even comes close!