Building Public Private Partnerships
FEMA Administrator Brock Long advocates a “Culture of Preparedness” in America. ...
FirstLine TaskForce for Culturalized Preparedness is the balanced approach that seeks to better understand the complex relationship between culture and disaster. In particular, FirstLine is consistent with ongoing efforts to reduce disaster risks globally and concludes that the key to achieving societal resilience in the future is Culturalized Preparedness.
When disaster strikes, individual citizens are often the reality of the "First" responders on the ground to help a neighbor, or friend. The better prepared our citizens are to assist themselves and others in times of need
Waking up the average American Citizen who has a predisposition about preparedness is no easy task. Our questions begin with how do you break through? How do we create messaging that resonates? How do you get people to care, to act, to change their behaviors? We start by answering their question, “What’s in it for me.”
The first step down this path of culturalizing preparedness in America requires engaging and interactive experiences where the entire family or the community as a whole will appreciate the incentives and the personal sense of safety associated with FirstLine's "WOW" factor for effective preparedness messaging.
Former Senior Director of Emergency Mnagement FL
Professor and Disaster Management Expert
Urban Resilience is the capacity of individuals, communities, institutions, businesses, and systems within communities to survive, adapt, and grow no matter what kinds of chronic stresses and acute shocks they experience. Improving the individual systems and families that make up a community will increase the resilience of the community overall.