Incentivized - Rewarding opportunities through AR experiences include treasure-hunts, completing a-checklist, fill-in-the-blank push notifications, attaching measurable value to preparedness information. Rewards are recognized through couponing, accumulating points for purchases, grand-prize-drawings, give away's, family achievements and most importantly a feeling of security and safety. Incentivization creates a breeding ground for business heroes and end user contribution. Rewarding  Interactivity within the real-world of preparedness applications and scenarios enhances preparedness and awareness. 

Awareness – Augmented Reality vignettes are enhanced preparedness learning experiences. AR experience's in the near future (get the app and get a coupon)  become a common platform for story telling, stories that could be found on a pizza boxes, soda cans, or on a place-mat at at your favorite restaurant. These preexisting  marketing foot-prints represents a chance to tell compelling stories about preparedness. Accompanied by compelling visuals for children and adults, these AR messages expand the collaborative abilities between agency stakeholders, citizenry and business heroes. 

App Concepts - The multifaceted preparedness app possesses interactive and engaging concepts for all ages. We begin by introducing the basic four steps to achieve preparedness, Make-A-Plan, Get-A-Kit, Stay-Informed and Get-The-App. We spoon feed preparedness information to our citizenry; whereby a family would receiving a push notification would fill in the blank of a edutainment (animated) learning exercise. Finding the key words, family members interact with the information and the business heroes who sponsored the preparedness message. The constant is to  keep our preparedness pals coming back for more creative AR experiences.      

Educational – Resiliency occurs when preparedness messaging is experienced at a relevant and personal level; when the process of obtaining the information is derived from captivating experiences. Introducing citizenry to AR audio-visual edutainment filled with interactive and celebrity driven preparedness messages genuinely stimulates the audience with a desire for “MORE.” 

AR Technology or Augmented Reality for visual communications is the vanguard to our Mission Critical programs. The AR app experience is the “wow factor” affording imagery that illuminate’s preparedness messaging. Symbolic imagery captures a broad spectrum of potential for market share. AR messaging enhancement assures successful branding campaigns for business heroes, actionable concepts for our  preparedness pals, as well as edutainment programs that strengthen community resiliency. “Get the App” makes it all happen.

FirstLine creates membership by focusing at the local level, through the strengths of a Preparedness Messaging System. Disaster awareness comprises the needs of the “WHOLE COMMUNITY”. Ultimately our mission is to create business hero footprints proclaiming the FirstLine initiative, as the new and ultimate standard for the much-needed preparedness messaging model designed to facilitate unique participatory functions surrounded by engaging processes resonating our theme, “A Culture of Preparedness.” 

Awareness–Augmented Reality vignettes enhance preparedness learning experiences. The AR preparedness messaging system is a first-of-its-kind that expands the collaborative abilities between agency stakeholders, citizenry and business heroes through adaptive context designed for user interaction and participatory functions cultivating awareness. It has been said "Content Is King" and the case of preparedness messaging it is only second to creativity, compelling people to want more!

Are you ready for some fun! Lead a Prep Rally. Utilize a turnkey emergency preparedness program full of AR experiences for children. Celebrities driving (example above, The Rock) concepts like Make -A-Plan, Get-A-Kit, and Stay-Informed using engaging games and activities bring concepts to life. Best of all, the AR app curriculum is flexible, meaning you can choose the content and activities that best meet the needs of your family and community. 

 Communications – Changing a “Retractive” and ill-prepared society into a “Interactive” and well-prepared society! The app initiative is a preparedness messaging tool assisting survivors before, during and after a disastrous event. The App utilizes the AR platforms demonstrating intuitive technologies for story-telling that engages citizenry through the AR experiences. AR technology crafts compelling visualizations regarding, “Make a Plan, Get a Kit, Stay Informed and Get the App.

FirstLine' preparedness messaging concepts capture and expand upon app user needs and requirements in a direct and verifiable way. Producing pathways, identifying opportunities for community integration into day to day activities.

Provide continuous inputs over viewing how “well” the preparedness messaging system is engaging its constituency 

FirstLine’ incorporation of emergency management strategies, AR processes, interactive content, app technologies and marketing analytics sets the stage for business heroes. These interface designs for revenue delivers the preparedness messaging system. Creating a top-of-mind interactive and engaging disaster preparedness model supports the financials required to build a Preparedness Culture.

Domino’s Pizza (Foot-Printing) – Printing an Augmented Reality Label on each Domino’s pizza box (as an example) is a powerful “Number” of interactive message’s illustrating a variety of video and graphic based AR experiences illuminating preparedness messaging concepts. These AR experiences demonstrate the wow factor needed to build the footprint that ensures with every pizza delivered (1.5 million pizza boxes a day) is yet another opportunity to communicate preparedness practices to Domino’s pizza lovers.