FirstLine has endeavored to create a space within public-private partnerships that resonates a "First-Of-It's-Kind" preparedness messaging. A messaging system that is unparalleled by any previous private or public sector attempts to create urgency even popularity among our citizenry regarding their responsibility for preparedness. The advancements of bleeding edge technologies such as API integration for software and Augmented Reality app experiences are mission critical components delivering the here-and-now concept that "EveryOne Is A First Responder.". 

· API integration creates new solutions to sync all data, connect deeply into app functions while infusing trusted applications 

with artificial intelligence.

· Connecting SaaS, cloud and on-premise applications instantly infuses AI into any emergency management or business process.

· Augmented Reality (AR) gives preparedness messaging a one-of-a-kind dynamic that blends the digital world and the real world through mobile devices. The possibilities here are endless! 

· Block-chain Technology is driving consistency to our theme presence. Every second of every day, emergency management and businesses exchange data with suppliers, partners, customers and others. Each exchange of data is a transaction. Successful data transactions need to be fast, and precise. Block-chain provides a means to execute these data transactions — much more efficiently.  

These attributes intensify the interactive and engaging “preparedness messaging” competencies.

The ambitions of FirstLine Disaster Defense and the National Fire Protection Association (NFPA) are focused on the concept that “EveryOne is a First Responder.” The Augmented Reality App experiences transforms the simplest place-mat, soda can or pizza box into an informational playground for all ages; the AR experiences are brought to you by our business heroes. Logo’s on name Brand products (Pepsi, M&M Mars, FedEx, AT&T) activate the AR experience. The key word for foot-printing preparedness messages is creativity. 

The app is the vanguard of our Mission Critical programs. The App experience is the “Wow Factor” that illuminate’s preparedness messaging, it captures potentials for market share, enhances brand campaigns, and provides edutainment programs that strengthen community resiliency. 

“Getting the App, Makes it all Happen." 

FirstLine affords the restorative process needed to hearten the failed efforts of the governmental emergency management system by; re-stimulating interaction and engaging app sustainability's in an effort that will safeguard the ongoing efforts to reshape resiliency through incentive's and richly rewarding concepts for individual preparedness.