Building Public Private Partnerships

FEMA Administrator Long / Create A Culture Of Preparedness

If Severe Weather is Unpredictable, Isn't Preparedness Everyone's Responsibility? 

FEMA Administrator Brock Long advocates for a “Culture of Preparedness” in America. ... 

F.I.R.S.T. = First-In-Response and Survivor Teams


FirstLine TaskForce for the past decade has endeavored to produce a platform capable of supporting a Culture of Preparedness that possesses a balanced approach seeking to better understand the complex relationship between the American society and disaster. In particular, FirstLine is consistent with ongoing efforts to reduce disaster risks globally and concludes that the key to achieving societal resilience in the future is based on the reality that "EveryOne is a F.I.R.S.T. Responder" and that it takes the whole community to create an interactive and engaging Culture of Preparedness. 

Federal Disaster Response "We Can Do It Better"

Private sector preparedness is “Not” a luxury, it is a cost of doing business and or personal sacrifice in this post 9/11 world.  

Every-One Is A F.I.R.S.T. Responder


FirstLine and the USFRA are unparalleled by any previous public sector concepts struggling to sway the American people that preparedness is, everyone’s responsibility! If catastrophic events are in fact a constant and not a phenomenon then preparing for the worst, and refreshing strategies for community resiliency should also be a constant.

When disaster strikes, individual citizens are the reality of the "First Responders" that are on the ground helping neighbors and friends. 

Prepared Citizenry capable of assisting themselves and others in times of crisis is the true "Measuring Stick" for resiliency.

FirstLine TaskForce for Disaster Defense Founder

FirstLine is the here and now interface design for a preparedness messaging system!


FirstLine has created a space within public-private partnerships that resonates through a preparedness messaging system unparalleled by any previous attempts to convince the American people to take responsibility for preparedness in their homes and communities. The advancements of bleeding edge technologies such as API integration for software and GUI functions are among our app components being introduced into the emergency management communities. 


· API integration creates new solutions to sync all data, connect deeply into app functions while infusing trusted applications with artificial intelligence.

· Connecting SaaS, cloud and on-premise applications instantly infuses AI into any emergency management or business process.


· Augmented Reality (AR) gives preparedness messaging a one-of-a-kind dynamic that blends the digital world and the real world through mobile devices. The possibilities here are endless! 

· Blockchain Technology is driving consistency to our theme presence. Every second of every day, emergency management and businesses exchange data with suppliers, partners, customers and others. Each exchange of data is a transaction. Successful data transactions need to be fast, and precise. Blockchain provides a means to execute these data transactions — in a much better way. 

These attributes intensify the interactive and engaging “preparedness messaging” powers.

The ambitions of FirstLine Disaster Defense and the USFRA are focused on the concept that “EveryOne is a F.I.R.S.T. Responder.” The F.I.R.S.T. App AR capabilities transforms the simplest place-mat at a restaurant into a playground for all ages. Logo’s on name Brand products (Pepsi, M&M Mars, FedEx, AT&T) activate the AR experience. The key word for bringing preparedness messaging to life is creativity

The app is the vanguard of our Mission Critical programs. The App experience is the “Wow Factor” that illuminate’s preparedness messaging, it captures potentials for market share, enhances Brand campaigns, and provides edutainment programs that strengthen community resiliency. 

“Getting the App, Makes it all Happen." 

FirstLine affords the restorative process needed to hearten the failed efforts of the emergency management system by; re-stimulating interaction and engaging sustainability's that insure the ongoing efforts to reshape resiliency through incentive's and richly rewarding programs for preparedness. 

Wayne Sallade'; FirstLine is, the "Whole Package"

“There is nothing in business today that provides as much economic and social benefit, on as many levels, to as many stakeholders, as a strategic public-private partnership between any combination of the nonprofit, for-profit, education and government sectors when focused on the greater good that; “EveryOne Is a F.I.R.S.T. Responder,” nothing else even comes close!  

It Takes The Whole Package!


Wayne Sallade Professor, and Disaster Management Expert 

 At a time when I constantly attended community functions and meetings in order to present informational and educational materials hoping to raise concern and awareness regarding the responsibilities that each citizen has in our community to achieve a higher understanding of “Being Prepared”, I became particularly interested in your F.I.R.S.T.  Responder proposal. 

First-In-Team Port Charlotte FL


 The simple fact is, the FirstLine network will do instantaneously what it would have taken me and my team years to do.  

Since we first met at the National Family Protection Conference at FEMA’s Emergency Management Institute in Emmitsburg, MD almost twenty years ago, I have been intrigued by the possibilities your ideas promote. 

Yours in Family Preparedness, Director of Emergency Management Charlotte County Florida

Wayne P. Sallade’, FPEM  




YOU CAN APPLY AR TO ANYTHING, the Key is Creativity!


 Augmented Reality (AR) gives you the ability to blend the digital world and the real world through your mobile device. The possibilities are endless! 



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