Building Public Private Partnerships

Have You Heard the "NEWS" It Takes The Whole Community

The FirstLine Disaster / USFRA App presents a new benchmark for preparedness messaging that flows between First Responders, government agencies, not-for-profit relief, volunteerism and consumers.  

Hurricanes 101

Hurricanes are the most powerful storms known to man. Find out when hurricane season peaks, how the storms form, and the surprising role they play in the larger global ecosystem. 

Celebrity Driven Interactive and Engaging Kiosks


New Yorker writer wins Pulitzer for 'The Really Big One'


Kathryn Schulz, The New Yorker journalist whose article on an impending mega-earthquake in the Northwest went viral last summer, has won a Pulitzer in feature writing for the piece.

The Pulitzer website says Schulz won the award for "an elegant scientific narrative of the rupturing of the Cascadia fault line, a masterwork of environmental reporting and writing."

What do you do when an earthquake hits?


Tyler Perry, JJ Watt and Hilary Duff are the latest celebrities speaking out after Hurricane Harvey rampaged through the coastal area of Texas, leaving thousands displaced and dozens more dead.

“I don’t look at it like I deserve the credit,’’ said Watt, who in February was named recipient of the NFL’s Walter Payton of the Year Award that honors a player’s volunteer and charity work. “I look at it like those 200,000 people deserve the credit.”  

Earthquakes 101

Earthquakes are unpredictable and can strike with enough force to bring buildings down. Find out what causes earthquakes, why they're so deadly, and what's being done to help buildings sustain their hits.  

Beyonce and Blue Ivy Feed Hurricane Harvey Victims in Houston


 Beyonce is doing more than just donating money to help the victims of Hurricane Harvey. Despite having newborn twin babies at home, Bey flew to Houston to lend a helping hand. 

Dwayne Johnson donates thousands to aid Hurricane Harvey recovery efforts


 "Stay strong Houston and hold onto faith," Johnson captioned the video. "Me and my family know what you're going thru. We survived the eye of Andrew and became stronger - so will you. All my love and strength. " 

JJ Watt Says He Felt 'Helpless' Before Starting Harvey Relief Fund


 “So, I started to think, I said, ‘I have this incredible platform, all this social media, all these followers. Let’s see if I can raise a little bit of money to help these people out.  

George Strait Confirms Performers for Hurricane Harvey Relief Benefit


 Proceeds from the one-hour telethon will benefit United Way of Greater Houston, Habitat for Humanity, Save the Children, Direct Relief, Feeding Texas, The Mayor’s Fund for Hurricane Harvey Relief (administered by the Greater Houston Community Fund) and the Rebuild Texas Fund through the Hand in Hand Hurricane Harvey Relief Fund managed by Comic Relief Inc. 

Tornadoes 101

Tornadoes, nearly three-quarters of which occur within the U.S., are unpredictable and can cause massive damage. New tools and data are helping scientists learn more about when they might form and what paths they might take.  

The Midwest floods are going to get much, much worse

 The flooding has killed at least three people and caused at least $3 billion in damages so far. Rising water levels have breached levees along the Missouri River and forced several towns to evacuate. In southern Minnesota, flood impacts are expected increase substantially for the next three days, according to MPR News. In Nebraska alone, the flooding has already caused more than $1 billion in damages, with more than 2,000 homes and 340 businesses lost. 

Celebrity Disaster Relief Donations


Due to the psychology of a disastrous event, most everyone has generally forgotten and moved on a couple of weeks later, so giving tends to be with whatever assets you have control over in that moment. This is probably the single most compelling factor behind FirstLine’ Revenue Engine


Celebrity philanthropic initiatives and catastrophic relief campaigns, stem from both natural and man-made disasters, events requiring a quick response and are rarely accounted for in giving plans, leaving donors a short window to logistically manage the liquidation of funds, finding out where best to direct those funds and how to be confident they’re being deployed appropriately. 


Our celebrities who give tend to be extraordinarily emotionally driven. Four days after Hurricane Maria, Jennifer Lopez appeared at a press conference with New York Governor Andrew Cuomo and announced she’d be contributing $1 million to the relief efforts.


Her significant gesture matched the seven-figure gifts that stars, like Sandra Bullock and Leonardo DiCaprio, had made earlier in the year to recovery organizations working in Houston 


Many multi-organizational efforts major celebrities have put forth in the wake of domestic terrorist acts, like Ariana Grande's Manchester Benefit Concert, the concerts held in honor of the victims of mass shootings at Paris' Le Bataclan and Orlando's Pulse nightclub, and, most recently, the efforts we're sure to see in regards to the massacre in Las Vegas


 “As I reflect on the events of Hurricane Harvey one year ago, the memories of destruction and devastation remain, but they are accompanied by memories of hope, selflessness and the beauty of the human spirit," Watt said in the statement. "The actions of professional first responders and everyday citizens alike were an inspiration to the world and a shining example of the inherent good that lies within us all."