Building Public - Private Partnerships
Natural disasters and emergency crisis affect not only the economy but also cultural heritage and ecosystem as floods are usually the biggest hazards until the realization of Covid-19.
To prevent and better manage natural risks, FirstLine over the past decade began building an innovative multi-platform preparedness messaging app consisting of the latest technological developments to help civil protection, first-responders, as well as enabling citizenry to cope with disastrous events more efficiently.
During a disaster, data is coming from multiple sources – emergency workers on the ground, citizens, satellite climate services – all trying to provide information in real time. FirstLine' multi-level app platform is a must have tool mitigating disaster scenarios. A tool making all mobile geo-referencing devices a game changer.
After many tests and numerous rehearsals on disaster scenarios, the AR messaging project is intended to roll out mid 2021 and will be implemented by business heroes spreading the technology globally through time tested foot printing networks .
The intent of FirstLine is to assist Emergency Management stakeholders in the culturalization of preparedness with American consumers.
FirstLine takes the Whole Community approach by uniting both the public and private sectors, volunteer groups, and citizens to take action in a common goal to save lives, property, and time in periods of crisis or emergency's. The centerpiece of this effort is the FirstLine App.
The FirstLine App brings disaster preparedness front and center to consumers by providing useful and fun preparedness edutainment, and financial incentives through coupon discounts from local and national retailers to prepare their property and families
for the next disastrous event.
During a disastrous event, the FirstLine App provides critical notifications and information across the spectrum of Emergency Management agencies and non-profit relief organizations.
Make a plan today. Your family may not be together if a disaster strikes, so it is important to know which types of disaster could affect your area. Know how you’ll contact one another and reconnect if separated. Establish a family meeting place that’s familiar
and easy to find.
After an emergency, you may need to survive on your own for several days. Being prepared means having your own food and water and other supplies to last for at least 72 hours. A disaster supplies kit is a collection of basic items your household may need
in the event of an emergency.
During an emergency, it’s important to have multiple ways to stay informed about what’s going on. One important way to alert first in teams about emergency medical needs is with FirstLine' visual communications kit,
Get The App Together, we can make our local community safer. The Augmented Reality App experiences transforms the simplest place-mat, soda can or pizza box into an informational playground for all ages; the AR experiences are brought to you by our business heroes.
Emergency Managers across the country unanimously agree that the theme
“Everyone Is a F.I.R.S.T. Responder and Get the App” can do in months what
the public-sector couldn’t do in the past 75 years.
FirstLine understands the challenges Emergency Managers face when trying to deliver information to their constituents. These challenges include apathy and keeping relevancy among the citizens and stakeholders of the Emergency Management agency. The FirstLine app helps with both of these challenges.
Challenge of Apathy
Apathy among citizens and Emergency Management stakeholders is an ongoing challenge. If an area has not been affected by a large-scale emergency or disaster for a period of time, people have a tendency to let their guard down, forget what they’ve been told, or just figure “it doesn’t happen here.” In the case of transient communities, there may be large segments of the population that have never experienced a large-scale emergency or disaster, and therefore are further lulled into the false preconception that the community is immune from such events. We all know that there is no such place that is immune. Whether it be hurricanes, tornadoes, earthquakes, floods, fires, hazardous material events, or pandemic flu – there is no immunity from all hazards.
The FirstLine App helps the local government keep the citizens and Emergency Management stakeholders engaged through an interactive platform that enhances preparedness and emergency planning, as well as communication and coordination.
Challenge of Relevance
Since the origins of Civil Defense and Emergency Management, Emergency Managers have consistently sought to reach their constituents through never-ending public education efforts. Oftentimes, this involved the distribution of a tangible medium, such as a brochure or a pamphlet. However, with the rise of the information age and the increasing use of technology, many citizens now get their information from electronic sources, such as websites or apps. Emergency Managers increasingly find themselves attempting to provide information via print materials, only to either find a lack of interest in the material, or to simply see it thrown away without it being read. Print materials are not only costly to have produced, but they also are losing relevancy in the electronic age that we currently find ourselves in.
To meet the needs of citizens in the electronic age, many governments, including their Emergency Managers, have turned to posting information on websites and social media outlets. While this is certainly progressive, these websites often involve one-way communication and are “flat” as far as engaging constituents. While they provide information, they often do not allow for interaction or engagement of the users. The FirstLine app fills this gap by integrating Augmented Reality (AR) to bring the “wow” factor to an app that encourages participation and engagement from the citizens being served. This two-way interaction allows for better communication and coordination, thereby allowing citizens to be engaged in being part of the solution in being a survivor (and not a victim), who has a plan and is engaged and armed with the tool of information following a large emergency or disaster.