Building Public - Private Partnerships
STEP TWO - What it takes to build a preparedness culture!
1. Rewards and Incentives
Incentivized - Rewarding opportunities through Augmented Reality (AR) experiences include treasure-hunts, participatory online events, fill-in-the-blank puzzles, and push notifications that create measurable value to preparedness information through "families working together," projects.
Rewards are recognized through couponing, points, grand-prize-drawings, give a way's, and "families together" achievements contributing to community resiliency.
Incentivization creates a breeding ground for business heroes and end user participation.
Its the interactivity within real-world preparedness applications that enhances preparedness and awareness.
2. Interactive and Engaging
App Concepts - The multifaceted preparedness app possesses interactive and engaging concepts for all ages.
The preparedness journey starts by entering into our gamified maze known as; "Preparedness Pals Maze"
The maze is progressive and filled with AR animated experiences. As the user progresses through the AR edutainment experiences (Over a one year period) they engage and advance into higher level learning experiences, regarding real life preparedness scenarios.
All learning experiences yield points, prizes, and rewards provided by business heroes. The constant is to keep our preparedness pals coming back for more creative AR experiences and valued rewards.
3. Participatory Story Telling
4. Membership and Connectedness
Awareness – Augmented Reality vignettes (video and animated AR enhancements) provide endless opportunities for preparedness learning experiences.
AR experience's are rapidly (get the app and get a coupon) becoming a common platform for product cultures and storytelling. AR preparedness stories are designed to promote our business heroes within today's network of product cultures. Product cultures suggestively impact app recruiting or app invitations. The vast array of these product cultures represent millions of potential app users given the number of pizza boxes, soft drinks, and cereal boxes that display AR coding upon the labels of each consumable product .
Product cultures represent creative pathways that allow business heroes to tell compelling AR stories about their products and advocation for preparedness concepts.
4. Membership and Connectedness
5. Augmented Reality "WOW" Factor
4. Membership and Connectedness
FirstLine creates membership by focusing on the local level family unit. Family and business participation strengthens community resiliency. FirstLine's Preparedness Messaging Network comprises the needs of
the “WHOLE COMMUNITY”.
Ultimately our mission is to create a business hero footprint proclaiming the FirstLine initiative. FirstLine is the new and ultimate standard for the much-needed preparedness messaging model.
The FirstLine TaskForce model was designed to facilitate unique engaging and participatory AR functions.
Local and state chambers of commerce become ambassador's to business heroes echoing our theme,
“A Preparedness Culture In America.”
5. Augmented Reality "WOW" Factor
5. Augmented Reality "WOW" Factor
5. Augmented Reality "WOW" Factor
AR Technology or Augmented Reality for visual communications is the vanguard to our Mission Critical programs.
The AR app experience is the
“WOW FACTOR”
affording imagery that illuminate’s preparedness messaging concepts.
Symbolic AR imagery captures a broad spectrum of potential for product cultures. AR messaging enhancement assures our business heroes unexplored
branding campaigns.
In addition actionable concepts for our preparedness pals illuminate AR storytelling opportunities. Preparedness Edutainment programs strengthen community resiliency.
“Getting the App” makes it all happen.
6. Knowledge is Security
5. Augmented Reality "WOW" Factor
5. Augmented Reality "WOW" Factor
Educational – Resiliency occurs when preparedness messaging is experienced at a relevant and personal level; when the process of obtaining the information is derived from captivating experiences.
Introducing citizenry to AR audio-visual edutainment filled with interactive and celebrity driven preparedness messages genuinely stimulates the audience
with a desire for “MORE.”
Tacit knowledge, is a knowledge defined as disembodied information that is not easily articulated nor communicated. With the recent developments made in the field of augmented reality (AR), specifically highlighting its use with smart devices, presents a potential for AR to become an alternative media in capturing tacit knowledge during the collaborative design of preparedness processes and awareness.
The Missing Link for a Preparedness Culture; The App
1. Develop App Content
2. Making Preparedness Popular
2. Making Preparedness Popular
Awareness–Augmented Reality vignettes enhance preparedness learning experiences.
The AR preparedness messaging network is a first-of-its-kind that expands the collaborative abilities between agency stakeholders, citizenry and business heroes through adaptive context designed for user interaction and participatory functions cultivating awareness.
It has been said "Content Is King" and in the case of preparedness messaging AR creativity is mission critical for compelling content stimulating citizenry to want more!
2. Making Preparedness Popular
2. Making Preparedness Popular
2. Making Preparedness Popular
Pamphlets, printed materials and lengthy speeches at the podium are
boring and ineffective.
Even worse these behind the times encouragements may actually turn people off completely. FirstLine's Preparedness
Messaging Network is;
Interactive
Participatory
Celebrity Driven
Edutainment
Gamified
and Rewarding
A network allowing families and communities to choose the content and activities that best suits their needs.
The example above projects celebrity heroes inviting the whole community to join our new culture for preparedness.
3. AR App Technological Design
2. Making Preparedness Popular
3. AR App Technological Design
Communications – Changing a “Retractive” and ill-prepared society into a “Interactive” and well-prepared society. The miracle behind resiliency is a simple application
of the right tools.
The app initiative is "The" preparedness messaging tool assisting survivors before, during and after a disastrous event.
The App utilizes Augmented Reality (AR) platforms to demonstrate intuitive technologies that illuminate story-telling, and provide interactive edutainment.
The app tools provide a pathway fortifying the family unit through AR experiences.
AR technology crafts compelling visualizations regarding,
“Make a Plan, Get a Kit, Stay Informed and Get the App.
4. App Interactive Functions
6. The App and Business Heroes
3. AR App Technological Design
FirstLine' preparedness messaging concepts capture and expand upon app user needs and requirements in a direct
and verifiable way.
Producing pathways, identifying opportunities for community integration into day to day activities.
Provide continuous inputs over viewing how “well” the preparedness messaging system is engaging its constituency
5. App Monetization
6. The App and Business Heroes
6. The App and Business Heroes
FirstLine’ incorporation of emergency management strategies, AR processes, interactive content, app technologies and marketing analytics sets the stage for business heroes.
These interface designs are revenue engines creating a top-of-mind interactive and engaging disaster preparedness business model benefiting stakeholders,
business heroes, end users and
the whole community.
6. The App and Business Heroes
6. The App and Business Heroes
6. The App and Business Heroes
Domino’s Pizza (Foot-Printing) – Printing an Augmented Reality Label on each Domino’s pizza box (as an example) is a powerful “Number” of interactive message’s illustrating a variety of video and graphic based AR experiences illuminating preparedness messaging concepts.
These AR experiences demonstrate the wow factor needed to build the footprint that ensures with every pizza delivered (1.5 million pizza boxes a day) is yet
another opportunity to communicate
preparedness practices through
a product culture like Domino's.
The Domino' example above is one example for business heroes.
FirstLine has endeavored to create a First-of-its-Kind preparedness messaging network. The PM-Network potential
and effectiveness begins by attaching our AR edutainment app, to a microcosm of mega-size sub-cultures
surrounding consumable products.
Domino's Pizza is one such example of a product culture, a product culture that distributes approximately 35,000,000 pizza products a month (Nation Wide). FirstLine, by imbedding AR imagery and symbols on the surface of the pizza box makes the images recognizable by augmented reality coding within the app.
The downloadable app has specific AR functions and "WOW" factor's for handheld devices, transforming the box cover into creative AR experiences and a new dimension for business heroes to brand their products.
Domino's as a "Business Hero" for community resiliency becomes a befitting pathway and advocacy for
preparedness culture concepts.
Massive product culture's like Domino's with a customer base exceeding 420,000,000 deliverables a year, is total empowerment for app recruiting, year after year.
FirstLine's messaging system is unparalleled by any public-private partnerships or NGO's regarding community resiliency and readiness. The App involves private sector for-profit businesses. Private sector is a space where government organizations cannot endorse nor participate with brand name products. Former campaigns by both public and private partnerships endeavoring to create urgency or even popularity for preparedness among our citizenry have failed, every time.
The advancement of technologies for handheld devices presents a perfect platform for Augmented Reality experiences and business heroes (private sector). AR branding experiences designed for edutainment along with other collaborating technologies are mission critical components delivering the here-and-now interactive and participatory concept,
"Everyone Is a First Responder, and Preparedness is an Individual Act of Responsibility"
Example #1
Domino's is a product culture and a Business Hero, delivering over 1.5 million pizza products to consumers every "Day." FirstLine's AR Preparedness Messaging Network presents an entirely new dimension for Business Heroes to support community resiliency while adding to their bottom line.
Example #2
Symbols and imagery are printed boldly on the cover of each an every pizza box are in fact app invitations for pizza product end users. Business Heroes supporting
our preparedness initiative,
"Everyone Is A First Responder" and
"Preparedness Is Everyone's Responsibility"
Example #3
Example #3
Augmented Reality video's like the example above demonstrates the correct procedure for CPR (It's like having a emergency responder right there with you). From serious situations to fun and games its a hands on interactive edutainment experience.